Even though the global recession may be coming to an end, it seems rather unrealistic for a company to project revenues for 2009 at nearly double the value of 2008. Yet, that is exactly what Facebook is doing. They are targeting revenue of $550 million this year, while last years revenue was $280 million.
Digg recently announced plans to set up a new advertising platform. This advertising platform will be different from ad offerings on other sites, as it will indirectly allow users to decide the price Digg will charge their advertisers for each ad.
Google announced the beta test launch of a new ad format called Expandable Ads just two days ago. As the name clearly suggests, these ads can expand up to twice the size of the original ad to allow brands to provide a more interactive advertising experience.
Following closely on the heels of Rich Ads, last week, Yahoo! has launched three new products that will further help their online advertisers to better reach their target audience and get better value for the money they spend on advertising.
In June this year, Google and Yahoo! had announced a paid search deal, which had raised a lot of eyebrows and objections. The deal has now been officially called off due to opposition from government anti-trust officials.
Google AdWords recently announced a change in the way campaign summaries and Ad Group summaries will show click metrics in the future. AdWords will now separately show Google search performance and aggregate performance of the Search Partners, which includes AOL, Ask.com and several other search sites.
Google launched a new tool today that allows customers to create professional-looking display ads for their products and services on their own, without having to spend money hiring the services of a professional designer.
Google has launched their in-game advertising service, through the AdSense platform. The launch was announced only last week, and will remain in beta for the present. Initially it will only be available to game publishers who have a minimum of 500,000 players per day.
Google is introducing changes to the Quality Score metric used to determine the position of AdWords ads. The new system will calculate Quality Score live, at the time of the search query, replace minimum bid requirements with ‘first page bids’ and will no longer mark keywords as ‘inactive for search’.
Microsoft and Facebook have reportedly come to an agreement and signed a deal that will bring Microsoft’s Live Search and Advertising operations to Facebook.
Google announced changes to their AdWords platform yesterday. A new advanced content network option has been added to all advertiser accounts that allows advertisers to target both keywords and site placements within the same campaign and ad group.