It is expected that this Saturday will be the busiest day of the year in terms of holiday bookings, with the 11th of January being dubbed “Sunshine Saturday”. Evidently this offers a huge opportunity to travel agents and it is likely that some of their best deals for the year will appear this weekend. Below we will analyse the paid search ads for some search terms related to holidays.
Christmas Day is less than 24 hours away, so we thought it might be a good time to take a look into who is advertising for the search term “Christmas Gifts” on Google. Analysing the ads appearing at this stage of Christmas will give us an insight into who is currently advertising unnecessarily, which companies are being creative and the gifts that we can pick up at the literal last minute.
Halloween is almost upon us and for many people this means two things, a Halloween fancy dress party and the need for an awesome costume to match. For many costume and fancy dress retailers this is their busiest and most profitable period of the year, so there is a lot of competition for advertising space. Advertisers are charged with creating compelling and unique messages and therefore analysing Halloween could provide great insight into creating effective ads.
Now that Summer is out of the way, the Autumn and Winter period and all the events that are a part of it are set to begin. But this begs the question of how soon is too soon when it comes to planning your PPC campaigns to ensure that they are primed for Halloween, Christmas, New Year and any other events in between.
The number of tablets sold each year has risen rapidly in recent years and a number of milestones have been met and broken, such as a record number of devices being activated on Christmas Day last year. In 2012 the total number of tablets sold rose by a staggering 78.4% and total sales are expected to reach 190 million units by the end of the year, so it’s safe to say that the popularity of tablets will continue to grow at breakneck speeds. Recent research from IDC, who also provided the previous data, revealed that tablets will begin to outsell laptops by 2017 at the latest and this could even happen as early as 2014. So the big question is what effect will this have on digital marketers and PPC campaigns? We are not necessarily going to provide the answers here, but we will address a number of areas where problems are likely to arise.
If you have yet to make any PPC plans for this Valentines Day then fear not, as there are millions of men, and even women, out there who are equally as unprepared. Although this may seem like a lot of effort at this late stage, Google have predicted that Valentine’s Day sales will reach a whopping $18.6 billion and a fair amount of this will be spent over the next few days. Therefore it is time to act and develop your last minute PPC campaign!
If your initial PPC efforts have failed to lead to a conversion, then remarketing gives you the opportunity for redemption and you should certainly use this chance wisely. If you choose to simply offer a standard remarketing ad to all those who have visited your site within the past 30 days, then you are making a huge mistake.
Microsoft adCenter has changed! It was announced this week, that the online advertising network has become Bing Ads and this move comes as part of a wider re-branding initiative. In the announcement, Microsoft revealed their partnership with Yahoo has now become the Yahoo Bing Networ and subsequently the adCenter has been renamed. Yet the alteration of the name appears to be the largest change to the network, as the format remains largely unchanged and it is safe to assume that is simply a re-branding exercise.
On the surface it may appear that your mobile advertising campaign is achieving a degree of success, with a high number of clicks for your ads. However many mobile marketers will be surprised to find that a staggering 40% of all mobile clicks are accidental or fraudulent, with this percentage of clicks being completely useless and having a minute 0.1% conversion rate.
A growing number of advertisers are using promoted videos as a means of driving traffic to video content on YouTube. So far ,this feature was charged on a Cost-Per-Click (CPC) basis, but soon these ads will be charged on a Cost-Per-View (CPV) basis.
Ad agencies have long believed that AdWords not only helps drive online sales, but also sales and lead generation over the phone. Google has finally released a feature that will help advertising agencies to prove this.