As social media’s influence on our everyday life continues to grow, the total number of users will increase and subsequently the money spent on and revenue generated via these mediums will rise. Generator Research predict that the total number of users of social networks globally will reach 1.8 billion by the end of the year and that we will see an increase of 38% by 2017. This will see the total number of social media users hit 2.5 billion in 2017 .
A recent study has revealed that social networks fail to enrich our lives, with the majority of posts being general updates on daily life and used in the promotion of products and services.
Social media usage has grown rapidly in recent years and now accounts for 18% of the time that we spend online. On average we use social networks for 6.9 hours each month and this is more than we have ever done in the past, so this begs the question of how much do social networks actually enrich our lives?
A recent report from comScore highlights the fact that social networking is today the most popular activity, worldwide on the Internet.
Facebook has just introduced a new feature in the form of a subscribe button.
A study conducted by the Science Museum in London has revealed that the Internet and Facebook rank higher than basic necessities in a list of fifty things that the British public said they cannot do without.
There seems to be a lot of ambivalence on the status of Facebook. Different analysts have shown different sides to the same story. However, data from UKOM/Nielsen has revealed that Facebook has overtaken Microsoft in the U.K.