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Market Share of Google Properties Vs Yahoo! Properties

Market Share of Google Properties Vs Yahoo! Properties

Ever wondered which Yahoo! service is the most popular, or if Google is just a one-trick pony? Hitwise UK recently released stats for the week ending 18 November 2006 highlighting the percentage of total number of visitors who visited various Google Properties and compared the numbers to the percentage of total visitors who visited various Yahoo! Properties.

Yahoo! Property%
Visits
Google Property%
Visits
Yahoo! Europe Mail26.89%Google UK66.38%
Yahoo! UK & Ireland19.98%Google17.61%
Yahoo! Search – UK & Ireland12.60%Google UK Image Search5.59%
Yahoo!8.98%YouTube2.52%
Yahoo! Address Book7.50%Google Mail1.40%
Yahoo! Mail7.47%Google Desktop Search1.18%
Yahoo! Search3.35%Google Maps0.85%
Kelkoo UK2.48%Google Image Search0.66%
Yahoo! UK & Ireland News2.08%Google News UK0.55%
Yahoo! Geocities1.55%Google UK Maps0.46%
Yahoo! Groups1.49%Blogger0.42%
Yahoo! Downloads1.26%Froogle UK0.36%
Flickr1.04%Google Scholar0.33%
www.yahoo.com other traffic0.96%Google Video0.30%
Yahoo! UK & Ireland Finance0.92%Google Toolbar0.29%
My Yahoo! UK & Ireland0.80%Google Video UK0.27%
Yahoo! UK & Ireland Games0.72%Google Pack0.25%
Yahoo! Member Directory0.69%Google UK Groups0.20%
Yahoo! Music0.66%Google Co-op0.20%
Yahoo! UK & Ireland Messenger0.60%Google Earth0.18%
Source Hitewise UK week to 18th November 2006

Evidently, the vast majority of Google visitors use the site for the regular search service, whereas Yahoo!’s visitors seem to use Yahoo! Mail, Yahoo! Search as well as the Yahoo! information portal, presenting a more balanced distribution.

Google’s over-dependence on search is a weakness that Google recognizes and has tried to rectify, rather unsuccessfully, in the past. MSN and Yahoo! remain more popular destinations overall due to the popularity of their non-search-related services such as Hotmail and Messenger.

As the race for Internet supremacy heats up, the battle seems to be shifting away from the browser, towards the desktop and mobile space. The metrics displayed here might give an indication towards how the market could change in the future.