LG Viral Product Launch
LG Viral Product LaunchAug 06 2011
LG launched their new range of ultra-thin Super LED monitors by sponsoring a flash mob performance and broadcasting it on the world’s largest LED screen. Our social media marketing specialists turned the video into a viral hit in Europe, North and South America, serving over 1 million views in just a couple of months.
- Social media
- Online PR
When launched, the Super LED range of monitors were the thinnest commercially available screens on the market. Our social media experts identified the unique technological appeal of the world’s largest LED screen, combined with the K-pop appeal of Korean singing duo Norazo. The strategy we identified was to push for viral spread of the product and its accompanying launch video via the tech press, and K-pop forums.
- Secured coverage in top tech press – Engadget, GigaOm, Mashable
- Over 1 million views of launch video
- The flash mob video went viral