Expat & Offshore
Expat & OffshoreMar 29 2014
AccuraCast developed a compelling piece of link bait for Which Offshore, a financial information site for UK expats, which was not only extremely useful for UK expats looking to buy British products while abroad, but also easy to share.
The Challenge: Build links for Which Offshore, a site that provides financial and pensions information for UK expats living abroad.
The Solution: By identifying a topic common to all expats and solving a simple problem faced universally by Brits who live overseas – where to buy British food when abroad – AccuraCast developed a compelling piece of link bait that was not only extremely useful, but also easy to share.
The Results: In just one week, the link bait idea got picked up by leading national newspapers in a number of countries as well as a range of newspapers that specifically serve the expat community. The page was shared over 650 times in just one week and broke the daily traffic records for the site by almost 200%.
Most importantly, the link bait work resulted in an 18.6% increase in organic search traffic to the site.