An increasing number of IT and Internet marketing related job positions are being filled through contacts established on social networking sites.
Sites like Orkut (owned by Google) and LinkedIn have enjoyed popularity with younger business professionals and students for long now. Both Orkut and LinkedIn boast of millions of users actively interacting, trading knowledge and often discussing possible job opportunities. Viadeo, a French company that is already popular in Europe, has just launched in the UK.
Even though social networks and blogs were originally used primarily by teenagers SEO-savvy social network marketers, they have now grown to be the medium of choice for non-intrusive networking and soft-selling by businesses and professionals from all levels of an organisation.