Since the recent introduction of the new AdSense interface, Google has continued to improve the way the Ad Review Center works. The latest improvement allows publishers to search for ads targeting their site.
The initial version of the Ad Review Center allows publishers to block ads from certain categories or from certain Google certified ad networks and lists all ads that are placement-targeted to their sites, with the option to block them individually.
Google is now making it easier for publishers to find and manage the ads that are shown on their sites.
As a first step in that direction, Google is in the process of making it possible to search for ads that are placement targeted to their site. They have already started offering this facility to a few of their publishers, and will make it available to others in the future.
The new search feature allows publishers to search for individual ads by keyword, display URL or destination URL. A publisher could, therefore, for example, search for all ads that link to a competitor.
It will also be possible for publishers to search for ads across multiple AdSense products such as AdSense for mobile content or AdSense for feeds. Publishers will also have the choice to view allowed, blocked and new ads.
Google is waiting for feedback on this service from the first set of publishers who have been given this facility. They will then make the required adjustments, according to the feedback received, before they release this service to other publishers.