Google is not satisfied with just being the largest search engine in the market. It is believed that they intend to improve their search engine by introducing some new features in the near future.
According to the Wall Street Journal, Google is likely to make some changes in the way their search engine processes and answers queries over the next few months.
These changes are expected to affect the websites that depend largely on the Google search engine. The changes will also help them to serve more advertisements thus increasing their revenue.
While the ‘keyword’ search system will continue, Google is planning to introduce a “Semantic Search” feature. This means that the search engine will actually try to understand the meaning of the keyword being used, and thus offer more relevant answers.
Amit Singhal, a top search executive at Google has said that Google has amassed a very large database over the last two years. The engine will now try to coordinate and associate different words with each other. For example, the word Google could be associated with its owners Larry Page and Sergey Brin.
Singhal says that the search engine will now function more like “how humans understand the world.” He also says that while the changes will start in the next few months the entire process will be long drawn out, and will enter the “next generation of search.”
It is hoped that this new search system will provide more value based answers than it has done in the past. In this respect they hope to be able to keep up with Microsoft’s Bing search engine.
Some experts believe that this move will help Google to keep up with the fast-evolving social networking scene where the prominent players already have a huge database. Others are a bit more sceptical, saying that Google already does this to quite a large extent so not much will change.
It is not yet known how these changes will affect the advertisements being served on the search engine. However, it may be assumed that once the engine better understand s what a user is looking for, they will be able to serve more relevant ads.
Google has often updated their search algorithms in the past. Recently, they have begun to provide answers to users based on their activity on Google Plus.
This new update will be based on their acquisition of Metaweb Technologies, which has a database of 12 million entities including books, movies, celebrities and other data.
It remains to be seen how effective these changes really are. After all, Bing has been using similar semantic technology but has failed to really make a dent in Google’s market share.
