Users of Google Search and Google Profiles have been using the +1 Button for some time now, to help recommend content to others. Google has now announced some improvements to this button, to make this process of content recommendation more social.
By using the new +1 Button users can now share links to pages on Google Plus. In other words, if a visitor to a site wants to start a conversation about some content they like, it becomes very easy to do so.
Another improvement released with the new version of the button is the launch of +Snippets. Publishers can customise the name, image and description that appear when content is being shared.
Lastly, Google have added inline annotations, which improve engagement when users see a recommendation from a friend regarding a particular piece of content.
Google +Snippets showing when a user shares a +1
In order to start customising the snippets that show up when users share content on Google Plus, publishers need to add the correct schema.org attributes to the Meta data present on the page. The name, image and description have to be added to the code either in the HTML page body or head.
Inline annotations include the name and profile photo of the persons who have +1’ed the page. When the next user sees the name or image of a person he / she knows he / she is more likely to pay special attention to the content on that page.
Publishers must update the +1 button in order to ensure that all these changes are incorporated onto their site.
The new features are being gradually rolled out. In order to test these new features, users can join Google+ Platform Preview group.