Google Analytics recently supplemented the online benchmarking report with a newsletter as an experiment to bring forth more data to Analytics users. Data provided in the first newsletter provides a handy global benchmark for webmasters.
Data will only be shared with websites that have opted for anonymous data sharing with Google Analytics.
The time frame for data in the first newsletter report is from 1 November 2010 to 1 February 2011. The data is compared to the same period one year ago, i.e. the time frame between 1 November 2009 to 1 February 2010.
It has been found that websites have seen a reduction in the number of pages/visit as well as the amount of time spent during each visit and the bounce rate.
The pages/visit have gone down from 4.9 to 4.5 on average, while and the time spent per visit has gone down from 5.49 to 5.23. The good news is that on average, the bounce rate has reduced from 48.2% to 47.0%,
Bounce rates in various countries are found to be in reverse proportion to the time spent on site. While the bounce rate is highest in East Asian countries like China, Korea and Russia, the time spent on site is highest in Caribbean nations like the Bahamas, British Virgin Islands and Aruba.
Goal Conversion rates are surprisingly high in Italy and the Vatican City. The media conversion rate is around 1.1%, which is also the average in countries such as India, France and the U.K.
While traffic has increased slightly from direct sources as well as from search engines, the traffic from referral sources has reduced.
The use of operating systems such as Linux and Macintosh has gone up marginally, but the use of Windows has fallen from 89.9% to 84.8%.