Recently released data shows that Google software and services are becoming very popular in one of the World’s largest consumer markets, India. Both Google Chrome and the Google Plus network are seeing rapid adoption in the sub-continent.
Data from analytics provider, StatCounter’s global stats shows that Chrome currently occupies the number two spot among web browsers in India.
The first place is held by Firefox, which currently has a market share of 32.97% after displacing Internet Explorer from the top spot just last month. Google Chrome is second, with 31.75% and is closely followed by Internet Explorer, which has been losing popularity steadily over the past twelve months and currently has only 31.33% market share.
The success of Chrome in the Indian market could be attributed to various factors including advertising on television, which is the most popular form of advertisement in India and the need for faster browsers to compensate for slower Internet speeds in the region. The browser also gets promoted through various other Google services.
When Chrome was launched internationally, in 2008, it secured 10% market share in India, but that went up to 22% within a year, thanks to its technical excellence as well as rapid release cycle.
Last month, Chrome overtook Firefox in the U.K. to occupy second place, with a market share of 22.12% compared to 21.65% for Firefox. Similarly, Chrome has also overtaken IE during the month of July in three countries of South America – Argentina, Chili and Uruguay.
Google’s social network Google Plus, which was launched just a couple of months ago, is also doing well in India, especially when compared to the rest of Asia.
In India, Google+ had 0.4% market share in mid-July, after it was released but has tapered down to 0.2% since then, according to data from Experian/Hitwise. In Singapore, the social network had 0.8% share a week after its release and grew to 1.2% less than two months later. Google+ has not, however, fared too well in Hong Kong, where it had only 0.074%. This could be largely due to the pre-dominance of local social networks in China and the East Asian region.