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Google Search For Alternative Energy Sources

By November 30, 20075 Comments

Google has announced intentions to take its commitment to eco-friendliness a giant step further this week as the search giant tries to enter the renewable energy industry.

The ambitious project called Renewable Energy Cheaper than Coal (RE<C) will explore all the possibilities to make alternative sources of energy a more viable option than fossil fuels to produce electricity. In the process, they want to bring about a reduction in the cost of solar energy to make it cheaper than coal. The power generated from alternative sources will also be used to meet Google’s own ever-growing electrical power requirements.

According to Google co-founder and President of Products Larry Page, the goal of the Renewable Energy Cheaper Than Coal project is to create at least one gigawatt of renewable energy capacity that is cheaper than coal as quickly as possible.

With an investment of hundreds of millions and plans to hire experts from different fields of renewable energy resources, this venture is also being projected as a philanthropic move. “We do like to take advantage of our noted position to motivate the world and do things that are good,” Brin said during a conference call on Tuesday.

In recent years Google has been trying out its hand at everything from space elevators, to personalised biotech. Now it has turned its attention to churning out renewable energy at a low cost.

The ambitions of the company are definitely noble but the success of the plan and the reaction of investors could be negative, especially because Google has no prior experience in the energy industry.

Even if the entire plan turns out to be extremely successful, Google will probably face a point when it cannot push the venture further without turning away from its core business. In fact, Google might be in danger of stretching itself too thin by investing in too many disparate ventures, especially those that are completely unrelated to Search. This is where the real risk lies in the eyes of share holders.

5 Comments

  • Jesus Christ says:

    Good job google.

  • Marcus says:

    Think – Solar Offset – donate and cover the desert.

  • salvatore forzisi says:

    Procedure of loading batteries of an electrical vehicle by Aeolic system

    The recharges of batteries, which supplies energy to the electric motor of a vehicle, will be carried out through an Aeolic System composed by the following elements:

    -rotor

    -generator,

    -controller with load

    -rectifier

    The vehicle, being left over, will always have some air amount whose speed will be directly propertional to the same speed of the vehicle.

    The air will enter in the autobody by the embrasures placed in the frontal part of the vehicle, and it will canalized towards the rotores.

    The rotores could be one or more and they will be placed inside the auto body in a way not to hinder the advance of the vehicle creating friction.

    The Permanent Magnet Generator (PMG) concurs of extracting the maximum

    power by the rotor.

    The controller with loads serves to prevent the damaging of the batteries.

    The generated current will be ‘alternating current trifase’ (AC) and will be converted from the rectifier in ‘direct current’ (DC).

    The generator, the controllers electronics, the rectifier and the batteries will be placed into the vehicle.

    The direct current, finally, will be canalized, by a power cable , towards the batteries and it will recharge to them.

    It will be also possible to load the batteries when the vehicle is stopped.

    This is possible because the wind, investing the car from several points, will be put towards a rotor that will create described energy.

    Purposes of the plan and advantages:

    * to produce energy to cost 0 and 0 emissions, bringing a remarkable

    economic, ecological and social advantage.

    * the energy produced in march feeds the same march of the vehicle and there is no need to stop for the refueling.

    * development of an innovative system based on rotators and generators placed into the autobody.

    We are looking for partnership

    cav. Salvatore Forzisi

    via bezzecca 2

    40139 Bologna

    tel.(+39) 051 6233600

    mobile(+39) 3465048310

  • Naren Pingle says:

    It’s good to see that Google is doing something for a social cause.