Only last month Microsoft Live Search had announced “cashback” programme for its customers. They have now tied up with eBay to offer this facility to their customers.
All products having a ‘Buy it Now’ price on eBay, ranging from jewelry to electronics, will be eligible for a certain amount of refund, thus helping clients to save some money.
The purchases will have to be routed through Paypal, and the percentage of cash back, could be as high as 35%. The offer will be valid for up to 3 purchases, and a maximum of $250, will be paid as cash back.
There will however be some differences between this and other cash back schemes:
- All eBay ads will display a cashback icon
- Clients can go directly into the advertiser’s (eBay) website, instead of going through Live Search
- The cashback icon will be visible all the time that the client is shopping on eBay, which is a good reminder for the client, and Live Search would like to follow this method with other advertisers if possible.
Live Search will continue to make modifications in this system, based on the feedback they get from customers and advertisers.
There are 2 ways to implement these cash back schemes:
Destination site experience- here users, study a particular product category, and then go to a Live Search cashback ad, in order to get the best deal available.
Direct to merchant experience- here the advertisers ads will directly show the cashback icon (gleam). When the customers click on the icon they are directly taken to the advertisers site.
Both of the above schemes are still to be fine-tuned, in order to achieve the best results in the simplest manner and the Live Search team is eagerly looking for customer feedback to achieve this.