Yahoo! has once again jumped ahead of Google in quality of their mobile offering. First, their OneSearch product provided integrated results to users based on the nature of the query. Now they are offering a smart, consolidated package for advertisers.
In a press statement released earlier today, Yahoo! announced the launch of Yahoo! Mobile Publisher Services. The new package include services that allow publishers to promote their site content through four new mobile advertising services: the Yahoo! Mobile Ad Network, Mobile Content Engine, Mobile Media Directory and Mobile Site Submit.
The mobile ad network will work in the same manner as the content network, where publishers can syndicate Yahoo! Search Marketing ads on their site and earn money every time a visitor clicks an ad on the site.
Yahoo! Mobile Content Engine is an interesting new concept they are introducing, which allows content owners who don’t currently have a mobile site to make their content available on the Yahoo! Mobile platform.
Mobile Media Directory works similarly to the way Froogle does with Google OneBox search results. Media publishers can submit a catalogue of content to the Yahoo! Mobile Media Directory. Yahoo! will then make this content available to searchers directly via the OneSearch results.
AccuraCast will provide a full range of services to offer the new Yahoo! Mobile ad services to clients.