With leadership of the soon-to-be multi-billion dollar mobile search market open to competition, the race for dominance in the mobile search market gets hotter and hotter.
According to M:Metrics, Google currently is at the top in the U.S. with an estimated 4.75 million subscribers, while Yahoo! is hot on its heels with an estimated 3.6 million subscribers in the fourth quarter of 2006.
M:Metrics, however, does not track Medio because its search engine is bundled into other wireless carriers’ offerings. Brian Lent, CEO and co-founder of Medio, believes their white-label search engine actually has more users than Google’s mobile product. The validity of this claim has not been backed-up with any numbers yet.