Microsoft’s browser based mobile search, m.live.com just got better. Users can now enjoy all the benefits of product search in the palm of their hand, through their mobile phones. Users in the U.K. and Japan will also benefit from improved mobile local search services.
A range of popular products, their user ratings and price comparisons will be made available to users whenever and wherever they needs them, via Mobile Live Search. Detailed reviews and consumer opinions will also be available, allowing the user to thoroughly research the product before buying it.
Feature ratings through consumer reviews from across the web will be incorporated into the Live Search product listings. Henceforth, whenever consumers notice a new product in a store, they can use the Microsoft service to find out details about its performance, special features, compare it with similar products and also search for better prices before actually buying it on the spot.
Another interesting feature of Live’s Mobile Search offering will be made available to users in the U.K. and Japan – the ability to automatically pinpoint one’s location, based on the nearest mobile communication towers. Customers can then locate whatever they are searching for in the vicinity. However, the service currently works only on Vodafone, O2, Orange and T-Mobile’s networks.
Product search on mobile has been available on Google since September of last year. Microsoft’s service is not yet actually available in the Europe, as of the time of writing this story. However, the Mobile Live Search team will probably roll it out in time, a fact they have not considered important enough to mention in their announcement.