Two separate research projects have found that while mobile video and radio is soaring in popularity, some user groups were not very happy with mobile internet services.
Research conducted by Vanson Bourne on behalf of InfoGin found that two in three students considered using the Internet on their mobile phone such a poor experience that they gave up trying. The trial questioned nearly 1,000 students from five universities and less than 18% of the subjects found mobile Internet services satisfactory.
This obviously indicates a dire need for more providers to jump on board and offer quality mobile products and services. Even now, the number of popular Internet brand offering a mobile site is very low. Teens are the early adopters and a very important demographic in the mobile industry. Pleasing them is extremely difficult but also extremely important for most mobile service providers and handset manufacturers.
We have some good news from Infonetics whose latest report found that mobile video subscription worldwide had soared by over 300% during 2005 and 2006 and is expected to rise to over 46 million subscribers by 2010.
Asia-Pacific is leading the way in mobile video, with 57% of worldwide subscriptions, followed by the EMEA region (31%) and North America (10%) & Latin America (3%) trailing behind.
The final bit of statistics comes from the latest report by the Radio Joint Audience ResearchÂ (Rajar) group, who found that the number of people aged 15+ years listening to the radio through a mobile phone has increased by 22% over the past year.