Mobile Web Grows 218% In India
Mobile Web Grows 218% In IndiaJun 30 2011 - Mobile - Farhad Divecha
Along with being one of the biggest developing economies in the world, India has also become one of the fastest growing countries, where mobile Web traffic is concerned.
The latest report released by Opera, on the state of the mobile Web, indicates that a very large amount of mobile Web traffic is now being generated in India. Among the most popular uses of the mobile Web is to access the popular social network, Facebook, and also to access online videos. Another popular use of the mobile Web in India is for online shopping and online classifieds.
Popularity of the social network Orkut has been declining. While it was once very popular in India as well as Brazil, it is now on a downward trend in India, although it continues to be popular in Brazil.
In contrast, Orkut’s main competitor, Facebook has gained immense popularity in India. Orkut’s loss could be due to a lack of innovation in recent times. Google, the parent company of Orkut, has just launched a new social network Google Plus, which may change the situation in due course of time.
The top 10 mobile sites in India, ranked according to unique users since May 2010 are:
Jon von Tetzchner, co-founder of Opera Software, says, “We see India standing tall as a country in rapid development, with Internet-based knowledge at the forefront of that growth. Furthermore, the mobile Web in India has evolved as an important place to do business, as the proportion of people going shopping on the mobile shows.”
According to the report, for one year between May 2010 and May 2011, India was placed at the number three slot as far as Opera Mini users are concerned. Incidentally, Opera handles about 60-65% of the mobile Web traffic in India. During this period, the number of page views per user has also gone up from 390 to 430.
Latin America continues to show steady growth as well. Between May 2010 and May 2011, the number of unique users in this region went up by 535%, the number of page views went up by 1,556% and the data transferred during this period went up by 1,041%.