The growing number of smartphones has inevitably led to an increased usage of mobile apps, and this in turn will increase the opportunity for revenue generation.
In fact, studies conducted recently have indicated, that not only a large number of users already use smartphones, but a sizable portion of the rest plan to start using one within the next 3-6 months.
Several mobile operators have also announced that they intend to launch app stores in the near future. This will make it easier for users to download the apps they want.
Some of the popular manufacturers such as Apple, Google, Microsoft, Nokia, Blackberry already have their own app stores. As would be expected, Apple’s iOS and Google’s Android OS are the most popular among the users of smartphones.
Not only do users of iOS and Android OS download more apps, they also use each of these apps more frequently than users of other smartphones.
It has been found that users of Apple’s iPhone have an average of 48 apps, while Android OS users have 35 apps and Blackberry RIM users have 15 apps on their handsets. Additionally, 68% of iPhone users and 60% of Android users access their apps frequently everyday, while only 45% of RIM users do so.
In order to improve their odds, other manufacturers must keep in mind that they need to encourage their developers to come up with good apps, by keeping the process of app certification simple, as well as providing them with transparent revenue sharing systems as incentive.
Developers on the other hand, should keep in mind that a good app is one, which is not just interesting at first glance, but continues to hold ones interest and provides some valuable service or facility.