Turkey’s largest mobile operator, Turkcell, which has 36 million subscribers, has monetised services very well through mobile advertising and marketing.
The company reported at the Mobile World Congress panel hosted by the Mobile Marketing Association that they earned $100 million through mobile advertising and mobile marketing. Their total revenue for the first nine months of 2009 was $4.27 billion.
Of the total revenues Turkcell earned over the year, about one-third the amount was generated through mobile advertising, while the rest was generated through mobile marketing.
What is even more impressive is the fact that the head of Turkcell’s mobile marketing and advertising division, Melis Tuerkman says that the company expects to increase this total by a further 60% this year through mobile advertising and marketing.
Tuerkman explains that the sector is growing very rapidly. In 2005, the total revenue from mobile marketing and advertising was a mere $1.5 million.
Turkcell has been an aggressive and successful proponent of mobile advertising. They lead the way in investigating new sources of revenue for mobile network operators.