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UK Local Mobile Search Rankings

UK Local Mobile Search Rankings

Mobile local search company, m-Spatial, have released rankings of the top 10 locally searched brands and the top 10 mobile local search query categories for the January to April 2007. The numbers show an overall increased awareness among consumers of mobile local search facilities.

Top Ten Local Search Brands (Jan – Apr 2007)

RankBrandPercent
1Odeon18
2Cineworld17
3Tesco14
4Domino’s Pizza9
5Pizza Hut9
6Asda8
7Vue8
8Premier Travel Inn7
9Sainsbury’s6
10Halford’s5

Top Ten Local Search Categories (Jan – Apr 2007)

RankCategoryPercent
1Cinema18
2Fast Food17
3Drinking16
4Taxi11
5Supermarkets8
6Bed and Breakfast7
7Clubbing7
8Electricla and Electronics6
9Home5
10Clothing and Fashion5

Entertainment, food and drink, not surprisingly, are the leading reasons people search on their mobile phones. The numbers are from data accumulated from m-spatial’s own search index, based on the final chosen result of each individual mobile search by brand. Percentage figures are based on breakdown of searches to top ten brands / categories.