Mobile local search company, m-Spatial, have released rankings of the top 10 locally searched brands and the top 10 mobile local search query categories for the January to April 2007. The numbers show an overall increased awareness among consumers of mobile local search facilities.
Top Ten Local Search Brands (Jan – Apr 2007)
| Rank | Brand | Percent |
|---|---|---|
| 1 | Odeon | 18 |
| 2 | Cineworld | 17 |
| 3 | Tesco | 14 |
| 4 | Domino’s Pizza | 9 |
| 5 | Pizza Hut | 9 |
| 6 | Asda | 8 |
| 7 | Vue | 8 |
| 8 | Premier Travel Inn | 7 |
| 9 | Sainsbury’s | 6 |
| 10 | Halford’s | 5 |
Top Ten Local Search Categories (Jan – Apr 2007)
| Rank | Category | Percent |
|---|---|---|
| 1 | Cinema | 18 |
| 2 | Fast Food | 17 |
| 3 | Drinking | 16 |
| 4 | Taxi | 11 |
| 5 | Supermarkets | 8 |
| 6 | Bed and Breakfast | 7 |
| 7 | Clubbing | 7 |
| 8 | Electricla and Electronics | 6 |
| 9 | Home | 5 |
| 10 | Clothing and Fashion | 5 |
Entertainment, food and drink, not surprisingly, are the leading reasons people search on their mobile phones. The numbers are from data accumulated from m-spatial’s own search index, based on the final chosen result of each individual mobile search by brand. Percentage figures are based on breakdown of searches to top ten brands / categories.
