Yahoo! Tie Up With Major Asian Mobile Operators
Yahoo! Tie Up With Major Asian Mobile OperatorsJun 21 2007 - Mobile - Farhad Divecha
Yahoo! is finally making some headway into the Asian mobile search market this week. They have just announced partnerships with six major operators including Taiwan’s third largest mobile network, Taiwan Mobile.
The six operators are Globe Telecom of the Philippines, Idea Cellular of India, LG Telecom of South Korea, Maxis Communications of Malaysia, Telkomsel of Indonesia amd Taiwan Mobile.
This is the first positive piece of news to come from the former search giant this week. The partnership is set to launch in September with Taiwan Mobile getting exclusive rights to distribute the Chinese-language version of Yahoo! oneSearch for mobile in the Taiwanese market.
Mobile usage in Taiwan, and most of the Far East is near saturation with over 90% mobile phone ownership among adults in some of the countries. Operators are looking at ways to monetise other services such as mobile TV and mobile Internet in order to continue growing revenues.
Google has made inroads into the market last year with a partnership with Taiwan’s largest mobile provider, Chunghwa Telecom. They also have a strong presence in the other Far East markets such as China and Japan. Yahoo! on the other hand have a relatively muted mobile presence in Japan via Softbank phones.
Yahoo! Go will also roll out the latest version (2.0) of their mobile platform in the USA tomorrow, and will be offering beta versions in 13 other countries including the UK and Ireland.