Google’s new keyword tool, currently in beta has a lot of good new features – integration with other tools, filtering options and categorisation – but the best feature is almost un-noticeable: The ability to see stats for mobile searches.
Mobile search volumes have been a long-requested feature that Google representatives have been historically reluctant to share. Speculators always concluded that this was due to the low volume of mobile searches.
The new feature is not immediately obvious in the new keyword tool. Advertisers need to click the “Advanced Options” link and then check the “Show stats for: Mobile search” box.
The network statistics setting allows advertisers to change search volume data to show mobile device statistics only. This setting changes only search performance columns and does not affect traffic estimate columns.
Mobile website owners and mobile search marketing agencies will welcome this new feature as it finally gives them the ability to estimate PPC costs and traffic volumes they can expect from search.
A quick review of the mobile search volumes shows that even in popular mobile search categories such as local information and gaming, the volume of mobile searches is a mere fraction – as low as 0.3% – 0.6% of traditional Web searches for the same 1-word keyword queries.