Google Testing New AdWords Interface In UK

By February 3, 200911 Comments

Back in November 2008, Google started testing a new user interface for their AdWords system. The new interface will now be rolled out to a limited number of UK advertisers on 10 February 2009.

The updates are supposed to make account organisation more intuitive and help users find the right tools on the right account screen. Navigating through accounts will be faster, editing keywords, ads, bids and placements will be easier and users will get more detailed statistics and in-context reports within the campaign management screens.

Some of the updated features are as follows:

  • Easier account navigation
    New tabs have been added in the main navigation bar providing direct access to AdWords Tools and Billing. Secondary navigation between active campaigns can be done via a menu on the left – paused and deleted campaigns are not represented on this tree.
    Google AdWords New Interface
  • Easier Account Monitoring
    Users can easily check on the performance of all the elements in a campaign by clicking on Keywords, Networks or Ads, thus displaying all the keywords, placements and ads in a single table. Graphs provide a quick overview of the performance of the segment being viewed. Users can then decide how much to bid on specific keywords or placements.
  • Details and Filters
    Dynamic roll-ups give a broad view of the overall performance of a campaign within the same page. It is also possible to set up filters to display only certain ads or keywords by clicking on ‘Create Filter’ under ‘Tab Options’, thus focusing on selected parts of the account only. Detailed information about particular ads can be viewed by clicking ‘Show Query Report’ or ‘Automatic Placements’ on the ‘Networks’ tab.
  • Dynamic Keyword, Bid and Ad Updates
    Users will now have more flexibility to expand accounts. They can create ads, add keywords and set bids in any order on the same tabs used to manage campaigns or ad groups. Users can also use a one-page creation process to build new ad groups. Fast, in-line editing by clicking on any bid or keyword enables users to make quick changes in the account.
    Editing Keywords in Google AdWords New Interface
  • Networks and Placements
    The old ‘Placements’ tab is now the ‘Networks’ tab. It summarizes the performance of ads on Google Search and Partner sites. Domain and URL level reports for content network placements are also visible here. Users also have the option to have ‘Managed placements’ or ‘Automatic Placements’.

Google is still working on certain updates, such as campaign settings, position preference, demographic bidding and certain specialised ad formats.


  • SEO Edinburgh says:

    I started a job in August with a PPC firm in Edinburgh. When I started the new interface was already the norm, however the staff at the company would not let a day go by when they did not mention how much they disliked the new interface.

    I can see where they were coming from because it must have been a difficult transition from one interface to another.

    I can only speak for myself but I have never had an issue with the new interface but that is of course coming from someone with no Adwords experience prior of August 2009.


  • budgetmoscow says:

    That means more opportunities for SEO! Google is very good.

  • AccuraCast says:

    @budgetmoscow How exactly did you reach that conclusion?

  • budgetmoscow says:

    @AccuraCast New interface allows to see more detailed statistics.

  • SEO Edinburgh says:

    Who are we to question the sage like wisdom of budgetmoscow?!

    His words are prophetic indeed!

    Oh and if this comment gave you a smile, you could maybe keep my link intact this time? 😛



  • Gab says:

    I wonder if the development of adwords interface is country based. UK / Australia / USA etc?