A day after the release of adCenter Canada, Microsoft has opened up availability of the beta version of adCenter to advertisers in all regions. Features from the beta are scheduled to be incorporated into the main site this spring.
beta.adcenter.microsoft.com
The new features on the adCenter platform mainly allow ease of use of the system by enabling simple things such as keyword deletion directly from the Keyword Performance page, or exporting reports to Excel.
Much more interesting features can be found in the adCenter labs, where advertisers can learn about search funnels, forecast keyword volumes and seasonality and check out new features in video advertising.
