Record Gay Media Ad Spend In 2006
Record Gay Media Ad Spend In 2006Jun 06 2007 - PPC - Farhad Divecha
Advertising spend in the gay and lesbian press has grown almost three times as fast as that in consumer magazines over the past ten years, according to a survey produced by Prime Access and Rivendell Media.
Ad spending in gay and lesbian publications in 2006 reached a record $223.3 million, representing a 5.2% increase on 2005 figures and an increase of 205% since 1996. According to the 2006 edition of the Gay Press Report, the compound annual growth rate for ad spend in cosumer magazines was 4% over the last ten-years, whereas ad spend in the gay press grew 11.8% compounded annually for the same period.
Gay media spend, though, is still only a fraction of overall ad spend on consumer magazines. In 2006, overall magazine ad sales grew 4.1% to $13,251 million. Advertising in the LGBT press accounted for only 1.69% of the total.
Within the gay press, ad spending was distributed as follows:
|Product Category||% Of All Ads|
|Eat and Drink||15.4%|
|Services / Non-medical||10.0%|
|Health / Fitness / Grooming||7.1%|
|Arts and Entertainment||6.6%|
|Phone Services / Personals||6.2%|
|Medical / Health Related||5.3%|