… Or so they think!
Yahoo! and Comcast have announced a multi-year partnership today, whereby Yahoo! will supply video and display advertising on Comcast.net.
Comcast.net is one of the top 10 online sites, reportedly receiving in excess of 15 million unique visitors each month. According to Amy Banse, President of Comcast Interactive Media, “(Yahoo!’s) scale, experienced sales force, advertiser relationships and industry leading display advertising capabilities will bring significant new monetization opportunities to Comcast.net.”
The partnership with Yahoo! allows Comcast to monetise the traffic it currently receives. Yahoo! will sell 80% of ads on the site that boasts in excess of 80 million videos.
Google will be irked by this move, since it jeopardise the likelihood of Comcast renewing their existing contract, which expires at the end of this year. Google currently power search results on Comcast.net.
Earlier this month, Yahoo won a deal to supply Viacom Inc. with search advertising for 33 of the media conglomerate’s Internet sites, including the MTV, VH1, Comedy Central and Nickelodeon television networks. The deal with Comcast, however could have much more significant impact if/when Comcast broadcasts Yahoo! ads on their cable network, making this the first non-Internet advertising service provided by a search engine.