With the number of mobile web users increasing at such a great speed, it definitely makes good business sense for Internet service providers to start serving up ads on mobile phones, and that is exactly what Yahoo! has already started doing.
Yahoo! has now started serving ads from the Yahoo! Search Marketing system on mobile phones. These ads are served on all smart phones including iPhones and Android mobile handsets.
Ads on Yahoo! Mobile Search
The best part about this new feature for marketers and advertisers is that unlike Google AdWords, the Yahoo! Search Marketing system will not require the usual process of creating new campaigns, mining keywords and writing new ads.
Standard sponsored search ads are displayed automatically on mobile search results pages. The ads are just 2 lines long, consisting of the ad title and the display URL.
One ad is displayed at the top of the search results page and two more ads are displayed at the bottom of the page.
All advertisers will be able to reach an ever increasing audience of mobile Internet users with the introduction of this new feature.
Marketers who wish to specifically target mobile search users will also be able to continue using the Yahoo! Mobile Sponsored Search service at:
Yahoo! Mobile Sponsored Search