Yahoo! Search Marketing API Re-Launching
Yahoo! Search Marketing API Re-LaunchingApr 13 2007 - PPC - Farhad Divecha
An updated application programming interface (API) for the new Yahoo! Search Marketing platform will be made available to advertisers via their Enterprise Web Services.
The API allows agencies and advertisers to interface directly with the Panama system from their own proprietary campaign / bid management software.
Details on the API and sign up requests for API access can be found on the Web Services page:
Yahoo! Enterprise Web Services