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Bing Overtakes Yahoo! Search Share

Bing Overtakes Yahoo! Search Share

comScore has released the search share figures for the month of January 2012 for the U.S. market. According to their analysis, Bing has now taken a lead over Yahoo! in the search share.

bing-logoWhile Google continues to hold the number one spot in this market, with a share of 66.2%, Bing now holds the second position with a 15.2% market share, and is followed by Yahoo! with a 14.1% market share.

Google and Bing have shown a marginal growth over the previous month by 0.3 and 0.1% respectively. Yahoo! has seen a fall of 0.4% in market share. These figures are valid for the Explicit Core Search.

Numbers for Total Core Search are slightly different. In this category, Google continues to hold the first slot with a 66.2% market share, but Yahoo! is second with a 16.0% market share and is followed by Bing with a 13.8% market share.

In both categories, Ask Network and AOL Inc. hold the fourth and fifth places respectively.