With millions of users all over the world using Google search everyday, certain topics are bound to be very popular or ‘Hot’ among searchers at any given point of time. Google will now inform users about the popularity of such topics when a user searches for them.
Google Trends already shows users which topics are among the 100 most popular searches on a given day. Google has now incorporated this feature in Google Search, so that users do not need to visit another page to find out what the trending topics of the moment are.
Now, when a user Google’s a particular topic which is among the top 100 in popularity, Google will display a graph at the bottom of the search page to indicate the rate of rise of that topic and other details about it.
Google highlights trending topics within organic SERPs
Google Trends’ Hot Trends feature has also been pruned from its existing top 100 topics to only 40. However, when any of the top 100 topics are searched for it will show up on the homepage.
This move will brings Google a bit closer to imitating Twitter’s popular topics and real-time search functionality. It also allows users to not only know what are the most popular topics at the moment, but will also provide them with additional information about those topics. These Hot Trends will be updated every hour to show how the scenario is changing.
The Hot Topic being searched will not only get a number to indicate its rank in the popularity list but will also be classified with terms such as ‘On Fire’ and Volcanic’ etcetera.
This feature is officially launched only in the U.S. and Japan, but can be seen by some users in the UK at present.