Mel Carson, Microsoft adCenter’s Community Manager, announced yesterday that they will close the adCenter Analytics program at the beta stage itself.
Microsoft adCenter Analytics was designed with the intention of providing website owners with detailed reports of the activity of their users and also to let them track the performance of their advertisements.
While the service has been closed with immediate effect to new customers, it will continue to be available to existing users till the 31st of December 2009. On that date, all hosted services, data collection and technical support will cease. Those who wish to save any historical data have been advised to download reports through the export feature before that date.
The Microsoft adCenter Analytics team claims that the aim of undertaking this project was to fulfil the needs of small and medium size self-service customers, and to evolve a strategy for web analytics. They claim to have achieved this objective. Their blog states, “It enabled us to most confidently determine that we can be of most value to advertisers and publishers by offering a tailored solution that meets more specialized needs.”
The adCenter Analytics blog will now be called ‘Insights and Analysis’ and it will focus on research and best practices helping online marketers navigate better and improve market optimisation.
Strangely, Microsoft has suggested some alternative analytics services that their clients can now turn to, and the list includes Google and Yahoo!