Microsoft is planning to make some major changes in the way search results are provided to their users. In fact, they are planning to launch a conceptually new ‘Decision Engine’ that could revolutionise the way users think about search.
The new platform will be called Bing. It is expected to help users obtain knowledge about their query and thus make smart decisions.
Steve Ballmer first introduced Bing at the D7 Conference held in San Diego recently.
According to the Bing team, four and a half new websites are being created on the net every second, but a large portion of searches conducted still do not produce the results that users are looking for. That is to say, the results obtained do not help users in the process of decision making.
Bing will be endowed with a new set of intuitive tools, along with an excellent search service, which will combine to provide users with results which are far better organized, thus helping them to make better decisions.
Bing will also have features like cash back and Price Predictor, to help users save some money.
Bing will focus on four key areas, viz. making a purchase decision, planning a trip, researching a health condition and finding a local business.
The brand name Bing will also be incorporated into some of Microsoft’s other services. For instance Virtual Maps and Farecast will henceforth be known as Bing Maps and Bing Travel respectively.
To help users learn more about Bing, Microsoft has started a new website DiscoveringBing.com. Its new Twitter account is @bing.
Whether Bing will help Microsoft to displace Google in the search market only time will tell.
