Facebook and Google have been trying to outdo each other at their own game, for a while now.
According to the latest reports on this issue, it is believed that Facebook is trying to improve their search functionality in the hope that this will lure away more users from Google towards Facebook.
This report has of course come through unnamed sources, and one of these sources is a former employee of Google according to ‘Business Week’.
The said employee of Google is Lars Rasmussen and he is believed to be leading a team of 24 people who are set to revamp the way in which Facebook search operates.
While Google is way ahead of all others including Facebook as far as their search market share is concerned, Facebook hopes to be able to make use of the various apps at their disposal to chip away at Google’s market share slowly but steadily.
Google on their part are trying to integrate their social feature Google+ with their search engine.
The main problem that Facebook is currently facing in this endeavour, is the fact that the privacy settings of users allow them to integrate only those results that a user has set for public viewing.
On the other hand the problem Google has to deal with is the fact that their social site, Google Plus is certainly not as popular as Facebook is.
Only time will tell which of the two sites will eventually reign supreme in this game of one upmanship.