Most Powerful Brand In The World: Not Microsoft Nor Coca-Cola
Most Powerful Brand In The World: Not Microsoft Nor Coca-ColaApr 24 2007 - SEO - Farhad Divecha
The list released yesterday estimates Google‘s brand value at $66.4 Billion, placing it above GE ($61.8 Billion), Microsoft ($54.9 Billion) and Coca-Cola ($44.1 Billion). Brand value is the financial value of a brand, defined as the sum of all earnings that a brand is expected to generate.
Other interesting brands that made the cut included China Mobile (#5), Nokia (#12), Vodafone (#22), NTT DoCoMo (#23), Verizon Wireless (#34), Yahoo! (#42), eBay (#43), Motorola (#60), Orange (#67), Cingular Wireless (#70), Siemens (#71), T-Mobile (#77) and Amazon (#92).
Within Europe (including the UK), the ranking of the Top 10 Brands was as follows:
- Nokia ($31.7 Billion)
- BMW ($25.8 Billion)
- Louis Vuitton ($22.7 Billion)
- Vodafone ($21.1 Billion)
- SAP ($18.1 Billion)
- Mercedes ($17.8 Billion)
- HSBC ($17.5 Billion)
- Tesco ($16.6 Billion)
- Porsche ($13.4 Billion)
- Deutsche Bank ($13.2 Billion)