It has been revealed that half of U.K.’s Facebook users log in to the popular social network on a daily basis.
The U.K. has about 30 million users of Facebook. So it is expected that 15 million users from U.K. find it essential to log in everyday.
This announcement was made by Facebook’s head of insight management Robert D’Onofrio, during a London Facebook conference co-hosted with Omnicom Media Group.
Other details about the U.K. Facebook user base reveal that the male-female ratio is approximately 50-50.
It was also made known that the users between 18 – 24 years of age are the most proactive. Among other age groups, the 35 – 44 year age group is also very active with a 50% daily log in rate. They also have the maximum number of check-ins.
Users over the age of 45 years have been found to be responsible for generating over 400 million stories each month. Robert D’Onofrio says that “They’re just as engaged content wise as a 19-year-old college student,”
Statistics collected from regular polls of the user base reveal that over a quarter of the users share photos of recent purchases such as shoes. Over two-thirds of the users take friends recommendations into account while making regular purchases such as groceries and 40% of respondents say that they would like to see promotions from their favourite department stores.