This is great news for application providers, who can now see popular Facebook apps become available to the wider Internet population via other websites. Webmasters will benefit from the ability to include cool / popular widgets on their websites to draw more visitors and improve current visitor stickiness.
Facebook will benefit most of all, as developers will prefer their platform and user interest in the network could also rise as a result of the added visibility they obtain.
Any application using this library would need to load in an iframe, irrespective of whether it was through Facebook or through the user’s own website. This is likely intended to preserve the application structure. Almost all Facebook APIs will be supported except for photo upload.
According to Nick, “Facebook has publicly released something with the intent of extending their platform”, and that is big news as it clearly signals Facebook’s intention to become the driving force behind all social aspects of the Internet, and compete with Google, the ‘search backbone’ of the Internet.
Loomia App Available On Wall Street Journal Online
Start up company Loomia have already released one such app, called SeenThis on the Web outside Facebook. The Wall Street Journal Online announced today that they will use SeenThis to bring users’ social networks onto the pages of WSJ.com. WSJ.com users will now see what WSJ.com articles are most popular with their friends and groups from leading social networking sites, without having to leave the site. CNet and NBC have also signed up to use the Loomia service on their websites.