It is a known fact that social networks are gaining in popularity. According to the latest reports released by Nielsen Online, 73% of the U.S. population is now engaged in some form of social media activity or the other.
Users access various social activities such as social networks, blogs reading a message board etcetera at least once a week. However the site which has really done very well for itself, is without a doubt Facebook.
According to the Nielsen report, commissioned by women-focused blog network BlogHer and NBCU’s iVillage, Facebook is now catching up with TV in terms of popularity in the U.S.
While 55% of the population is believed to watch TV daily, 47% of the population visits Facebook daily. In fact, Facebook is now much more popular than other channels of information and entertainment such as radio and newspapers, which are accessed by 37% and 22% of the population respectively.
One of the major factors which draws people to Facebook, could be social gaming. Nielsen reports that 32.7 million people are now playing social games like Farmville daily. This figure is equal to the number of daily newspaper readers and double the number of magazine readers.
Other forms of social media such as blogs are not so popular, however, and attract only 11% of web users daily.