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Industry Trends

Facebook Debuts Friendship Pages

By November 1, 2010July 30th, 2023One Comment

Facebook has launched a new feature, which will provide a single page where users can view all the interactions they have had with a particular friend. This page is known as the Facebook Friendship Page.

The Facebook Friendship Page will contain wall posts, comments and any other content shared between two friends. It will also show all photos in which both friends have been tagged together. In effect, when two friends share a lot of things with each other and interact often with each other, their friendship page will really show up the evolution of their relationship.

Over a period of time, the relationship page will help to bring back memories of past events and occasions in which both the friends were involved.

To view a Friendship Page the user must go to their friend’s page and click on ‘Filters’, which is placed just below the comments bow on the Wall. Clicking the ‘Filters’ link on someone’s profile page shows the options to view posts by that person + their friends, just by that person or just by their friends. A fourth option, to view the Friendship Page has now been added here.

Once on a Friendship Page, users can see other suggested Friendship Pages in the right-hand column. They can also enter the names of any two friends and if they have permission to view the pages of both the friends concerned, the will then be able to view their Friendship Pages.

Facebook Friendship Page
A Facebook Friendship Page

In spite of the restriction that users can see Friendship Pages only if they have the permission of both parties, it is highly probable that many users may object to this feature as being an invasion to their privacy, primarily because there is no option to turn this feature off, for now.

While sentimental and romantic people may enjoy this feature, some people may even think that it is now easier to be stalked. This could be in spite of the fact that the Friendship Page will only show to others, what was already public in the first place.

Use and uptake of this new feature could outweigh privacy fears. However, the secluded positioning of the link to access the feature will definitely be an obstacle to widespread usage. Morever, Facebook’s choice of placement for the link makes one wonder if there ever was any real demand for such a feature or if it’s just an idea to increase page impressions for advertisers.