Google’s social network, Google+, which launched publicly only last July has surprised everyone by continuing to sustain its growth spurt.
According to Hitwise, Google+ had more than 49 million visits in the U.S. itself in that month, which is a 55% increase in traffic compared to the month before.
Google+ share of visits to all categories. Source: Experian Hitwise
Analyst Paul Allen, who is the founder of Ancestry.com, has estimated that Google+ now has over 62 million users, and, of this, 25% of users have signed up in December itself.
While these figures are insignificant compared to the membership that Facebook has (over 800 million) the growth rate itself is significant. In fact, Facebook could not cross the 60 million mark until four years after it was launched.
According to Paul Allen, over 625,000 members are signing up every day. Part of this growth is definitely due to the fact that over 700,000 Android devices are being sold every day, and Google+ is integrated into many of these devices, making it easier for users to sign on.
The holiday season, TV commercials and celebrity endorsements may have further contributed to the growth.
Google has refused to confirm or deny the numbers.
It is being further estimated that at this rate, Google + will cross the 400 million mark by the end of this year.