The report, based on an online survey of 170 marketers done in December and January, found that 40% of these marketers planned to use or test RSS in 2007, up from 10% last year. Also, 34% planned to use or test blogs, up from 13% last year.
At present, 25% and 22% of marketers use podcasts and user-generated content respectively. While 20% use social networks. This growth not only solidifies the position of interactive marketing as more than just a passing fad, but also heralds changes in the traditional paid search marketing models, as publishers and ad platforms endeavour to offer a broader variety of formats and options to advertisers.