The photo-sharing site Pinterest has reportedly been growing in popularity. According to recent reports it is now the third most popular social site in America.
While Facebook and Twitter of course continue to be the two most popular social networks, by a very large margin, Pinterest has overtaken other popular sites like LinkedIn and Tumblr.
As reported in the daily Mail, Pinterest had 104,415,903 unique visits last month alone.
The site which was launched in March 2010 has made good progress in the two years that it has been in existence. Experian reports that there has been a 50% rise in traffic between January and February 2012.
Interestingly Pinterest has a very clear demographic set up with 60% of users being female. Techcrunch reports that in February, 97% of the one million likes that Pinterest received on Facebook came from women.
Agewise, 55% of users are between 25 and 44 years old.
Experian has also reported that in Alabama, Oklahoma, Kansas, Utah and Missouri Pinterest is actually more popular than Facebook and Twitter.
Politicians are already making use of the site to reach out to the public, with President Barack Obama setting up an account for the commander-in-chief and Republican Front runner Mitt Romney’s wife Ann, also has a Pinterest page.
Retailers should keep the growing popularity of the social site in mind, while allocating budget spend for their campaigns.