YouTube and Google have been working on a new technology to combat piracy, which they intend to deliver in September. During a hearing in the copyright-infringement lawsuit that Viacom Inc. filed against Google, a Google attorney told the judge Google was working “very intensely” on a video recognition technology.
Unlike copyright protection / censoring tools that block uploads pending editorial approval, the video recognition technology will automate the infringement detection process by allowing copyright owners to provide a digital fingerprint that within a minute or two will trigger a block from YouTube whenever someone else tries to upload a copyright video without permission, the Associate Press reported.
Once Google is able to recognise elements of video, it won’t be long before they start using the technology to introduce a new ranking system for videos that does not only rely on text surrounding the video, links and user comments. They will more than likely use this “cutting-edge” technology to evaluate video content for ranking.
How long it takes Google to get to a point where their new system can analyse video streams to determine the nature of the content is anyone’s guess. It could be anything from a few months to a couple of years. In the meanwhile, they are likely to use smart games such as the Google Image Labeler to build up a repository of labels for video events.