In the past, the standard way of applying for a new job was to have your CV typed out on paper and then to forward it to placement agencies or directly to companies which may have advertised in various publications. Today, technology has made all of these steps redundant, even the traditional CV!
Enterprising young job seekers have tried various means to attract the attention of potential employers. Some advertised their portfolio pages and personal websites for relevant keywords and even for particular brand and key executive names, so that their job application would show up alongside organic results on Google.
Recently, an innovative PR executive took things one step further, potentially changing the age-old system forever.
Graeme Anthony was on the lookout for a new jobwhen he changed his residence from Manchester to London. He created a video, using his skills and talents and then uploaded the video on YouTube. The video not only contained an introduction to himself, but also contained sections such as ‘Skills’, ‘Portfolio’ and ‘Contact’. Viewers could decide which section to view first.
Apart from being live and interactive, rather than a dull representation on paper, the video is also interspersed with a healthy doze of humour, which could rarely have come across well on a CV document.
The video, which was uploaded last September, has certainly got a lot of attention. It received 2,000 views within the first hour of being uploaded. Anthony’s Twitter account was also mentioned a number of times with comments regarding the video.
More importantly, the video also drew the attention of potential employers, some of whom even commented on their corporate blogs, calling it “the best job application ever.”
On his part, Graeme says, “It brings me to life in a completely new way. It shows off my personality in a way a paper CV can’t. It’s got the wow factor.”
Recently, Frank PR, an agency based in London, saw the video and after interviewing him, gave him the job.