Earlier this month we had news that Yahoo! was experimenting with real time search. Now, Yahoo! has officially integrated with Twitter and is featuring results from the micro-blogging platform for hot news topics.
Twitter Tab on Yahoo! Search for Hot News items
Yahoo! now incorporates information from tweets, photos and videos posted on Twitter. They have revamped the Yahoo! News Shortcut result, that shows at the top of the organic results for queries on breaking news topics, into a horizontal tabbed form, which links to three or four news categories.
The first tab in the new Yahoo! News Shortcut result shows news sites with snippets from articles. The next tabs link to photos and / or to videos and the last one to Twitter.
Searches on certain popular news stories currently bring up the Twitter tab, which then takes users to the Twitter search results page for that query. Screenshots provided by Yahoo!, though, show the Twitter tab loading with a couple of selected tweets and associated videos.
According to Ivan Davtchev and Nitzan Achsaf on Yahoo! Search blog, “Starting today, you can see relevant photos, videos and tweets about a breaking news story on the Yahoo! News Shortcut. Many of you are already familiar with the existing Yahoo! News Shortcut, which displays headlines on our Web search results when you look for news stories. The enhanced shortcut with these new tabs will now display for many breaking or major news searches.”
Although both Google and Bing have already started incorporating Twitter feeds into their search results, Yahoo! claims that they are the first to integrate Twitter with news, which actually makes a lot of sense since Twitter is growing into a rather popular source of breaking news round the world.
They are hopeful that this will make Yahoo! News the first choice of users looking for current information on any breaking news stories. Yahoo! will also run a separate algorithm to filter out any irrelevant information that is present on Twitter.
Yahoo!’s Larry Cornett said that they were very pleased with user reactions they saw during initial user testing of this feature.