Change, they say, is the only constant. This seems to apply to the findings of studies conducted on the modes of entertainment pursued by youngsters – teenagers in particular – today.
Not too long ago, social networks were the hot favorite among this age group, along with email, which was used by 89% of teennagers at that time.
The latest trend, however, is to use text messaging and instant messaging instead of email, which is now used by only 73% of teenagers.
Significantly, young adults between the ages of 18 and 32 seem to be following the reverse trend, with only 50% of them playing games online while 67% access social networks.
Surprisingly though, it was found that only 10% of those between the ages of 12 and 17 years spend time in virtual worlds, which is almost the same percentage as was found a few years ago, and hardly 2-3% of the older generation do so.
Deloitteâ€™s State of the Media Democracy Survey found that another victim of the changing times was the good old television. Studies reveal that those between 14 and 25 years of age are far more likely to use their PC for entertainment through games, music and social networks, than to sit and watch TV. This study was conducted across U.K., U.S.A., Germany, Japan and Brazil.
Searching and downloading music was the most accessed facility on the internet with 80% of youngsters using it while 73% access chat rooms social networks and message boards. It was also found that 59% of the youth use their mobile phones for entertainment, and the amount of time spent watching television is about one-third less than that spent by other age groups.