An immersive virtual world is on the way.
You have probably heard of the metaverse by now, and if not, you can likely imagine how it works. This real-time 3D experience has already started to take shape on many platforms such as Decentraland and The Sandbox. It is expanding to provide a broader experience of life online. Because the Metaverse is evolving so quickly, businesses need to start preparing themselves to utilise this platform before their competitors do.
Here are our tips for approaching the metaverse:
- Businesses should strategically plan and prepare exactly how they are going to contribute towards this virtual universe, when they want to, and how they would want their consumers to participate in return. What can you offer on this platform that consumers cannot gain in the real world?
- Determine when your contributions would enhance your users’ experience the most. Weigh up the risk of not offering this virtual experience straight away. You might want to wait until the metaverse is more advanced before joining in, and keep up to date with how the technology is evolving first. However, you may want to stay ahead of the trend and build upon your presence quickly to stand out before other brands join in.
- Consider how a 3D experience changes your marketing strategy. This world will be a multi-sensory experience and therefore you will need to bring more interactive elements to the screen. You will also need to keep up with the development of technology and trends to maximise your engagement.
At AccuraCast, our team have started the process to become Spark AR certified, following the success of test AR projects for a few clients. If you’re looking to improve your marketing strategy or would like to develop a partnership in the AR/VR space, get in contact with us today.