The 2026 CMO Handbook – Financial Services Special

by: Paul Bennett

Feb 8, 2026

Min Read < 1 minute

Key Strategies for Financial Services Marketers

The fourth annual CMO Handbook focuses on the financial services industry, bringing together industry-leading insights from senior marketing leaders across banking, insurance, wealth management, fintech and insurtech. Designed to be cutting edge and practical, the handbook will provide future-proof guidance to help you to drive sustainable growth in the year ahead.

The 2026 edition of the CMO Handbook explores:

What changed in 2025?
Mastering AI and automation
Championing agility and talent transformation
How to deliver hyper-personalisation across channels responsibly
Turning regulation and compliance into a competitive advantage
Reinventing trust in a digital-first world
The future is fundamental – core principles of marketing still rule
Insights from Accuracast
Key takeaways from financial services CMOs

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About the Authors

Paul Bennett

Paul is CMO of the Financial Services practice at Accuracast. During a 25 year career at AXA,

as Global Brand Director, he undertook a complete transformation of the brand, taking it from an institutional brand to a top 3 global Financial Services brand. He then oversaw the rapid European growth of Huboo. Paul is an expert in brand building and a trained marketer and holds a Chartered Institute of Marketing Diploma.