It is a well known fact that women in general and moms in particular have to attend to a variety of tasks all at once. The advent of smartphones has made their lives a little bit easier.
A survey conducted by Greystripe the brand focused mobile ad network has recently revealed that two thirds of moms are using their smartphones to help them with their shopping.
The survey was conducted by them over a period of three months between November 2010 and February 2011 across 239 women with children. It has shown that 66% of the women surveyed made use of their smartphones while shopping.
- The commonest use of the smartphone was to locate the nearest store in the area. 45% of the women did this.
- 36% of the women used their smartphones to compare prices of commodities in different stores.
- 31% of the women used their phones for new product research.
Apart from this, women also used their smartphones to save money by downloading coupons through their Android or iPhones. The phones were also commonly used for shopping lists and to look up new recipes.
Dane Holewinski, director of marketing at Greystripe said “The majority of moms with smartphones are using those devices for their day-to-day tasks especially shopping, making them the ideal target for advertisers.”
Similar surveys carried out by others have shown somewhat conflicting results. A mobile shopping survey across 1600 women last year showed that 94% of them were interested in mobile shopping and mobile marketing.
During the same time frame a survey conducted by SheSpeaks found that only 10% of women had downloaded any apps related to shopping and 62% were not even interested in doing so.